529 college savings plans have become more prevalent than student loans among undergraduates, yet their educational impacts remain largely unexplored. This paper examines how wealth gains in 529 plans shape educational opportunities using variation in target-date fund designs within these plans. I find that 529 wealth gains substantially increase four-year college attendance, with the effect per $1,000 similar to that of targeted grant aid. These wealth gains also reduce student loan borrowing and boost private K-12 school enrollment. However, 529 wealth gains accrue disproportionately to upper-income households, exacerbating the four-year college attendance gaps across both socioeconomic and racial lines.
Selected for SFS Cavalcade North America 2026, University of Colorado Boulder Summer Conference on Consumer Financial Decision Making 2026, SOLE 2026, MEA Annual Conference 2026, 51st Annual Conference of the Association for Education Finance and Policy, NBER Economics of Education Fall 2025, Canadian Economics Association 2024, EEA 2023, FMA 2023, AEA 2022, NFA 2021, Trans-Atlantic Doctoral Conference 2021